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High-end luxury watches from leading brands like Rolex, Audemars Piguet and Patek Philippe are currently experiencing a high peak in their prices. Today, the demand is so high that you will find a waiting list for the entry-level Rolex Oyster Perpetual.
And some professional watch dealers believe that the skyrocketing prices of these watches will continue to stay. This is because people love and cherish these watch brands and their creations as they typically retain or increase in value with time.
Rolex, Patek Philippe and Audemars Piguet are among the top rules of the watchmaking industry. Their watches represent the brands’ illustrious legacy, utmost commitment to quality and impeccable artistry. Eventually, these aspects enable the timepieces to hold their value and some rare or limited edition models even appreciate.
Well, most people who are in the market to buy or sell luxury watches usually ask these common questions –
Which watch brands hold their value the most? And, will the prices of rare AP, Patek Philippe, and Rolex models keep rising?
Before digging into the facts to find accurate answers to these questions, let’s first know what factors made Rolex, AP & Patek prices surge so much.
It’s no secret that rare, limited edition watches from the three leading watchmakers have enjoyed iconic status and unparalleled desirability in the retail and second hand market. However, the watch industry has seen a rocketing increase, especially in the last eighteen months.
Covid 19 hit the UK during the second quarter of 2020. And these left everyone, including watch retailers and dealers sitting at home. People had nothing to do for several months, nowhere to go, and little things to spend money on.
Watchmakers like Rolex, AP and Patek Philippe also had no other choice but to shut down their factories, boutiques and authorised retail shops for a prolonged period. However, the result of this is a long waiting list. Eventually, watch brands had to reset the list. And quite naturally, they have now reserved the rare pieces only for the best clients who can invest more and have the least chances to flip their new timepiece for a substantial profit.
Elite brands like Rolex may manufacture nearly one million timepieces per year. However, the percentage of the most coveted steel Rolex models would be ideally fewer than 100,000 a year.
Serious watch collectors purchase a majority of the most sought-after watches, thereby leaving a small percentage of models that people buy to flip for a good profit.
The supply of hard to get watches is pretty less. However, demand from novice buyers is dramatically increasing as they now want to jump on investment pieces for a fruitful return in the future. Thus, everything today possesses a waiting list, and you cannot attain anything without paying a market premium.
However, watch flipping is a significant concern for the watchmakers like Audemars Piguet, Rolex and Patek Philippe. These dealers are even striking a pose as serious collectors to find out the real flipper culprits. Thus, fewer buyers are opting for the risk of flipping their luxury watch for a profit. Eventually, the rarest and most coveted timepieces are getting resold for staggering prices.
You can consider an asset as an investment only if it can be sold. Furthermore, you can call an investment better than others based on which is easier to sell.
Luxury Watches are the Best Alternative Investments
Can you name a few alternative assets that are most likely to increase in value each year? Which assets are small enough to accompany you everywhere regardless of what you are doing and where you are?
With the three giant watchmakers in mind, there are perhaps no better alternative investment pieces than luxury watches. This asset cost next to nothing to maintain, insure and are tough to get hold of.
A luxury timepiece works more than a mere time tracking device. They are popular in every country, and you can sell watches anywhere in the world. Moreover, their market is massive with nearly a fixed price, which is similar to gold bullion.
Whether you have enough knowledge about watches or little, anyone from any background can buy watches. Luxury timepieces are status symbols, and they have a high demand. If you manage to get your hands on the right model, you can expect your investment to increase to nearly 125% once you leave the showroom.
Thus, according to many watch experts and professional dealers, luxury watches are the rulers of alternative investment. And the sky-high prices of Rolex, Patek Philippe, and AP will stay and may even soar in the coming days.
And with the demand so high, there is perhaps a no better time than today to sell your watch, be it is a Rolex, Patek Philippe or an AP.